3M™ DI-NOC™ Fine Wood Exterior Architectural Film - FW-7011EXR

FW-7011EXR
This FW-7011EXR finish brings a warm taupe-brown medium tone with distinctive crotch and pore-flake figure across vertical sections. The character reads as figured ash or rotary-cut walnut with high visual interest. A strong choice for hospitality reception walls, restaurant interiors, and statement millwork.

Fine Wood Series
Fine Wood from 3M combines high-resolution grain printing with synchronized embossing so the surface texture maps to the visual pattern. The lineup ranges from clean modern oaks to character-driven figured exotics for broad architectural specification.

Exterior
EXR films are reformulated for vertical exterior applications with UV-stable pigments and a weather-resistant chemistry. The line replaces the older EX product and delivers a seven-to-sixteen-year outdoor service life depending on environment. Specifications include facades, exterior columns, signage panels, and entrance doors that require industry-leading colorfastness.

3M™ DI-NOC™
3M™ DI-NOC™ Architectural Finishes are decorative surface films that recreate the appearance of premium materials without the cost or waste of traditional construction. The catalog spans more than 900 patterns including wood, stone, metal, leather, and abstract families. Films are durable, stain resistant, and easy to maintain on walls, doors, columns, cabinetry, and curved surfaces, with Comply™ Adhesive making installation cleaner.

Highlights
- UV-stable formulation rated for vertical exterior applications
- Color-fast performance for multi-year outdoor durability
- Reformulated chemistry (EXR replaces legacy EX line)
- Visual depth that closely emulates the appearance of natural materials
- Suitable for flat and simply curved exterior surfaces
- Low-maintenance surface that withstands daily use