{"product_id":"3m-di-noc-architectural-film-wood-wg-7024exr","title":"3M™ DI-NOC™ Wood Grain Exterior Architectural Film - WG-7024EXR","description":"\u003cp\u003e\u003cstrong\u003eWG-7024EXR\u003c\/strong\u003e\u003cbr\u003eThis WG-7024EXR finish offers a rich mahogany red-brown wood look with vertical grain striations and warm auburn tonal saturation across the plane. The wood reads as classic stained mahogany with substantial warmth and quiet linear figure. It suits exterior building doors, weather-exposed facade panels, outdoor signage backers, and entrance column wraps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWood Grain Series\u003c\/strong\u003e\u003cbr\u003e3M's Wood Grain collection emulates hardwood timber across oak, walnut, mahogany, maple, and teak species in a flexible film. The patterns carry the grain figure, tonal layering, and warmth of real lumber. The series serves both interior and exterior architectural projects where wood presence is wanted without ongoing sealing and refinishing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExterior\u003c\/strong\u003e\u003cbr\u003eThe EXR designation identifies 3M's reformulated exterior-grade architectural film, engineered for outdoor vertical applications including facades, columns, signage, and door wraps. The chemistry improves UV stability and colorfastness over the legacy EX line, with an expected service life of roughly 7 to 16 years depending on exposure conditions. The film resists fading, weather-driven color shift, and moisture penetration while delivering the visual fidelity of interior DI-NOC.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3M™ DI-NOC™\u003c\/strong\u003e\u003cbr\u003e3M™ DI-NOC™ supports interior and exterior surface refresh without the cost penalty of traditional construction. The catalog carries more than 900 patterns engineered for durability, stain resistance, and easy maintenance. The films apply to walls, doors, columns, cabinetry, and curved surfaces, and 3M™ Comply™ Adhesive technology helps installers achieve cleaner finishes through reduced bubbling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHighlights\u003c\/strong\u003e\u003cbr\u003e- Rich mahogany red-brown wood with warm auburn saturation\u003cbr\u003e- UV-stable formulation rated for vertical exterior applications\u003cbr\u003e- Color-fast for multi-year outdoor durability\u003cbr\u003e- Reformulated chemistry (EXR replaces legacy EX line)\u003cbr\u003e- Weather-resistant face for facades and signage\u003cbr\u003e- Visual depth that closely emulates the appearance of stained mahogany\u003c\/p\u003e","brand":"3M™","offers":[{"title":"Sample (8x10 in)","offer_id":48939711693051,"sku":"WGEXR80007024","price":4.51,"currency_code":"USD","in_stock":true},{"title":"164FT","offer_id":48939711725819,"sku":"WGEXR48167024","price":4258.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/0628\/6587\/files\/3M-DI-NOC-Wood-Grain-WG-7024EXR.jpg?v=1780344844","url":"https:\/\/surfacesupply.com\/products\/3m-di-noc-architectural-film-wood-wg-7024exr","provider":"SurfaceSupply","version":"1.0","type":"link"}